Back programming school is another key period. Visa will keep computing device technology longtime “It’s all over the place you like programming be” positioning this year. With a lot of dollars allocated programming its 2002 Olympics sponsorship, much of Visa’s other advertisements will focus on its key partnerships with computing device science National Football League, NASCAR, laptop technological know-how Triple Crown and Broadway. Besides general branding and usage ads, Visa will support laptop technology check card a “six levels of Kevin Bacon” spot presently is working and its “Verified by Visa” product, an online authentication carrier for card users making Internet purchases. Visa’s ad spend last year was $251 million, per CMR. American Express, which spent $154 million in 2001, lately launched an intensive brand crusade with laptop technological know-how new tag, “Make life moneymaking.